China’s biggest investment project in Russia – the Greenwood international trade and exhibition center – has been officially opened. It is situated in a picturesque area in Putilkovo, the Krasnogorsk district of the Moscow region. The quiet Russian village never dreamed of an international career, until Chinese businessmen built a business park here, and now Putilkovo is much more than a village. After all, the industrious Chinese are good at both creating a product and selling it.
The importance of the huge business structure the Chinese have created can be judged by the presence at the opening ceremony of Wu Bangguo, chairman of the Standing Committee of the National People’s Congress. The Russian party at the event was represented by deputy speaker of the parliament Ivan Melnikov, deputy governor of the Moscow region Igor Parkhomenko, the Moscow region’s minister for foreign economic relations Tigran Karakhanov, head of the customs cooperation department Sergei Konovalenko and other officials.
After Wu Bangguo inaugurated the Greenwood monument, the delegation visited the park’s main building, the Conference Center. There the visitors could see expositions of Chinese paintings and canvases by renowned Russian artists. Then the delegation viewed the products of China’s leading outwear manufacturers and learned about the success of strong Chinese brands and their promotion abroad. The guests of the ceremony (which was truly Chinese) were offered an open presentation, where they could see the spheres of activities of the international trade and exhibition center, put their questions to the company’s top executives and visit a runway show of Chinese outerwear, as well as to exchange contact information and discuss possibilities of trade and economic cooperation with representatives of the business community.
The concept of the project and the investor company were presented by Greenwood’s president Cai Guiru and chairman of the board of the Chinese corporation Chengtong Ma Zhengwu. Executive director Mushvig Gadzhiyev told the audience about the park’s activities: “We offer a modern platform with business services for efficient building of international trade and economic relations.” “At present, the park has over 1,000 show rooms that present high-quality products in different spheres. Besides, we are developing international industry exhibitions, which will allow us to represent the interests of companies from a specific sector at proper time.
The Greenwood Expo congress center also allows holding different meetings and business events, Gadzhiyev said. “In our park, there is also room for those who just want to rent offices. The interest in this offer is very big, thanks again to the center’s convenient geographical location, parking, modern offices and services provided to the leasers.”
Commercial director Chu Da spoke in detail about the park’s promotion and development strategy. “In interaction with big national and international suppliers, we ensure reliable supply to small and medium-sized businesses and individual entrepreneurs,” he said. “Building a global network of clients is one of the company’s key goals, which are laid out in its marketing plan. We offer high-quality affordable services for the comfort of our leasers. Greenwood is your reliable partner.”
Sergei Kurbatov, Greenwood’s deputy CEO, spoke on the concept of the park’s development as part of cooperation with the Shanghai Cooperation Organization. “As part of cooperation with the SCO, we plan to set up eight industry associations of businessmen and a Russian national inter-industry trade union, which will work to protect the rights of labor immigrants,” he said. “Greenwood is a filter that will guarantee that only quality products from China and SCO member states get to Russia. A research and technical center has been set up in the business park that will include certification bodies for different industries, accredited with the Russian Federal Agency for Technical Regulations and Metrology. The concept of the park’s development envisages close cooperation with Russian regions, for which Greenwood will set up branches in 83 regions. And, of course, all work is being done in close interaction with representatives of regional authorities,” Kurbatov emphasized.
On the day when the business park opened, Greenwood signed an agreement on cooperation with the SCO Business Club, which envisages providing mutual organizational and technical assistance, exchange of information and participation in joint practical projects, including regular public events, both on the international and Russian levels, as well as accommodating offices of member companies and partners of the Business Club in Greenwood.
Greenwood is China’s biggest investment project in the Russian economy. It is a young, dynamically developing business structure that seeks to bring international trade and economic relations to a qualitatively new level. Greenwood is a modern trading platform, which offers high-quality products by manufacturers from different countries in the format of permanent exhibition
Greenwood’s innovative development model envisages a new format of interaction between Chinese and Russian businesses. Foreign companies are offered financial, legal and logistics services. On the national level, it is a guarantee of high quality of products and the desire to improve the quality of life of Russian consumers. To ensure supply of high quality products, Greenwood is in permanent contact with the world’s leading suppliers.
The Chinese state-owned corporation Chengtong’s investment in the business park has amounted to $350 million. At the moment, it is China’s biggest investment project in the trade sector. The business park’s 16 modern buildings with an aggregate area of over 130,000 square meters are situated on a territory of 20 hectares.